Reddit Gold is fun, a little goofy, but doesn’t have much value. Let’s change that.
Give users the option to add on a charitable donation to their gift of Reddit Gold. The standard $3.99, plus any additional amount over $5 that goes directly to the charity. Even send the recipient a gift code to redeem on sites like Watsi so they can select which patient to fund! (One of the aspects that makes Watsi so sticky is the ability to read through all of the profiles and help a person you feel a connection with.)
Call it Reddit Soul and instead of the gold coin icon next to gilded posts/comments, put a gold heart.
This turns a frivolous virtual good into something that has a positive real-world impact.
I tested this today and it got an AMAZING response from Redditors, some even made their own donations! Unfortunately my comment was deleted either by a mod or an admin. But that’s not going to stop me from trying this again tomorrow :)